Legal

Privacy Policy & Disclosures

Last updated November 5, 2026

This page explains what happens with the information you give us through this site, what the site collects about your visit, and how to say no. It also discloses how the site was built. "We" means In The Gray Studios, a Chicago-based studio. See also our Terms & Conditions.

The short version

  • We use Google Analytics to see which pages get read, only if you click Accept on the banner. If you decline, nothing loads from Google for analytics.
  • We don't sell your information, and we don't use it for advertising or ad profiling.
  • What you type into a form is sent to our inbox and our email provider so we can respond to you.
  • You can change your analytics choice at any time, and you can ask us to delete anything you've sent us.

What you give us

When you use the newsletter signup, the collaborate form, the artist spotlight and interview request forms, or the Pieces Remain reflection form, we collect what you type into those fields, typically your name, your email, and whatever you tell us about your project or your reflection. The name and email on some forms are optional.

For the newsletter, collaborate, artist spotlight and interview forms, our server also records your IP address and browser type (user agent) and includes them in the notification email we receive. We use these only to spot spam and abuse, and to follow up if something looks wrong.

The Notebook's anonymous confession box sends only the text you write, whether you said it's okay to post it, and the time it arrived. It does not send your name, email, IP address or browser type. If you say it's okay to post, it appears on the Notebook straight away, without any information that identifies you, and we may take any confession down at any time. Please don't include details that identify you or other people.

To limit spam, the forms count how often a connection submits. That count is kept under a scrambled code made from your IP address, the date and a secret only our server holds, never the address itself. The code changes every day and the counts are deleted after a day or two.

Analytics (Google Analytics)

With your permission, we use Google Analytics 4, a service from Google LLC, to understand how the site is used: which pages are visited, roughly how long people stay, how they arrived, and general information such as device type, browser, and approximate location (city or region level). This helps us decide what to make and what to fix.

When you accept, Google Analytics sets cookies in your browser (named _ga and _ga_ followed by an identifier) and receives your IP address and the details above. Google processes this data on our behalf and, as part of its service, may transfer it to the United States. Google's own handling is described in How Google uses information from sites that use its services.

We have turned off Google's advertising features on this site: no advertising cookies, no ad personalisation, and no Google Signals cross-device tracking. We don't use analytics data to identify you or to build a profile of you, and we don't share it with anyone other than Google.

Your choice, and how to change it

  • On your first visit a banner asks you to accept or decline. Until you accept, Google Analytics is not loaded and nothing is sent to Google for analytics.
  • To change your mind, use the button below or the "Analytics choices" link at the bottom of any page. Declining after having accepted stops tracking right away and removes the Google Analytics cookies from your browser.
  • Browser signals. If your browser sends Global Privacy Control or Do Not Track, we treat that as a decline and don't show the banner. You can still opt in with the button below.
  • Your choice is remembered in your browser's local storage on this device, so clearing site data resets it and you'll be asked again.

Cookies and local storage

Beyond the optional analytics cookies above, the site stores a few small items in your browser, none of which are used for tracking or advertising:

  • Your analytics choice (accepted or declined), so we don't keep asking.
  • Signup pop-up and newsletter flags, so a pop-up you've closed or a list you've joined doesn't keep reappearing.
  • Your store cart (a cart identifier), so your cart is still there when you come back.
  • Gallery view on the photography page, so it opens how you left it.
  • Password cookies on the few private, password-protected pages, which keep you signed in to the page you unlocked. They are only set if you enter a password.

How we use it

We use your information to respond to you, to send the newsletter if you signed up for it, to route collaboration and interview requests to the right person in the studio, to keep the forms free of spam, and, if you've accepted analytics, to understand how the site is used. We don't sell it, and we don't share it for advertising.

Who else handles it

We rely on a few services to run the site. Each one only receives what it needs to do its job:

  • Netlify hosts the site, runs the form handlers, and, like any web host, sees your IP address and browser details when you load a page.
  • Resend delivers form notifications to our inbox and sends the newsletter. Newsletter signups are stored on a mailing list there, so it also holds your email address.
  • Shopify runs the store. Cart, checkout, payment and orders are handled by Shopify under its own privacy policy. We don't see or store your card details.
  • Google provides Google Analytics (only if you accept) and Google Fonts. The site's typefaces are loaded from Google Fonts, which means Google receives your IP address and browser details when a page loads. This happens whatever your analytics choice, because the fonts are part of the page.
  • Video players. A few private pages embed YouTube (in its privacy-enhanced mode) or Vimeo players. These load only when you press play, and the provider may set its own cookies when they do.

Links to other sites, such as Instagram, Threads, TikTok, YouTube, Substack and Google Forms, take you away from this site, and their own privacy policies apply from there. Some of these providers are in the United States, so your information may be processed outside your own country.

How long we keep it

We keep form submissions and newsletter signups for as long as we need them to respond to you and to run the newsletter, and then delete them. Analytics data is held by Google under the retention settings of our account. You can ask us to delete your information at any time (see below).

Your choices and rights

You can unsubscribe from the newsletter at any time using the link in any issue. You can ask us what we hold about you, ask us to correct or delete it, or ask us to stop using it, by emailing support@itgstudios.com. Depending on where you live, laws such as the GDPR, the UK GDPR and the California Consumer Privacy Act give you these rights, and the right to complain to your local data protection authority. We don't sell personal information, and we don't share it for cross-context behavioural advertising.

Children

This site isn't directed at children under 13, and we don't knowingly collect information from them. If you think a child has sent us their information, email us and we'll delete it.

A note on how this site was built

This website was developed with mixed use of AI tools, for things like layout, code, and design support. AI tools were never used to write the site's copy or to scrape other websites, competitors, or collaborators for information. Every word on this site was written by the people at In The Gray Studios.

Changes to this policy

If we change how the site handles information, we'll update this page and the date at the top. If a change affects analytics, we'll ask for your choice again.

Questions

If anything here is unclear, or you want to know more about what we hold, email support@itgstudios.com and we'll respond directly.